[1-2 lines that grab attention and lead into your headline]
[PROOF] Skip The [THING THEY HATE] to Experience [DREAM OUTCOME]…
[AUTHORITY STATEMENT] Reveals…
For [AVATAR] looking for a new way to [WHAT THEY WANT]...
Want To [BENEFIT] Without [PAIN POINT]?
[One or two sentence promise starting with a verb, outlining the exact outcome they can expect]
Install a [SOLUTION] and [SPECIFIC OUTCOME] In [TIMEFRAME]
Launch [MECHANISM] That [PRIMARY BENEFIT] Before [COMMON OBSTACLE]
Using This [TIME/EFFORT] [MECHANISM] To Trigger [DESIRED RESULT]
[Extension of your headline making it a powerful one-two punch]
Without [THINGS THEY HATE]
While [AWESOME RESULT]...
So you/they can [TANGIBLE RESULT] in [TIME FRAME]
This [MECHANISM] Has Resulted In…
[Insert image of a testimonial with a core line underlined or magnified]
[At least 10 bullets highlighting key benefits/features of your offer]
✅ [BULLET POINT HEADLINE]
[Description expanding on the headline benefit]
✅ [BULLET POINT HEADLINE]
[Description expanding on the headline benefit]
✅ [BULLET POINT HEADLINE]
[Description expanding on the headline benefit]
Now, you can [ACTION] and [BENEFIT] on your own terms
You'll join me live on [DATE] where we will [ONE SENTENCE PROMISE].
To give you everything you need to [RESULT], we're going to move through [#] of Phases...
[Explain the problem + why current solutions don't work + why your solution will work]
You'll get
[SPECIFIC TOOL/RESOURCE] that [BENEFIT].
You'll install
[SPECIFIC PROCESS] where you [ACTION] and it will [RESULT].
You'll leverage
[RESOURCE] to [OUTCOME].
You’ll see
how to…
You’ll follow…
You’ll (verb)...
You'll get
[SPECIFIC TOOL/RESOURCE] that [BENEFIT].
You'll install
[SPECIFIC PROCESS] where you [ACTION] and it will [RESULT].
You'll leverage
[RESOURCE] to [OUTCOME].
You’ll see
how to…
You’ll follow…
You’ll (verb)...
You'll get
[SPECIFIC TOOL/RESOURCE] that [BENEFIT].
You'll install
[SPECIFIC PROCESS] where you [ACTION] and it will [RESULT].
You'll leverage
[RESOURCE] to [OUTCOME].
You’ll see
how to…
You’ll follow…
You’ll (verb)...
STORY/AUTHORITY
Two column layout with your story and visual proof
Hi, [YOUR NAME] here and for the past [TIME], I've helped [AMOUNT] of clients experience [RESULT]…
But it wasn't always like that…
For years I struggled to [HURDLE YOU COULD NOT OVERCOME].
It resulted in [BAD OUTCOMES].
Then I discovered [SPECIFICS OF DISCOVERY].
Now I [RESULT OF DISCOVERY] and…
[POSITIVE EFFECT ON LIFE]
To show you exactly how I've done this over and over again for myself and clients, I created [OFFER NAME].
[CORE OFFER NAME] - [description of core offer and its value]
[BONUS #1] - [description and specific benefit]
[BONUS #2] - [description and specific benefit]
[BONUS #3] - [description and specific benefit]
Price? [INSERT PRICE]
Less than [COMMON THING THEY BUY].
Create [OUTCOME] with [OFFER] and the rest is yours.
Recording? ✅ [Access details]
Format? ✅ [Structure and delivery method]
Refunds? ✅ [Guarantee details]
Crazy Wild Promises? [Authentic statement about realistic results]
[Explain guarantee details]